How a Blog Can Seriously Help Your Business

By Jason OConnor (c) 2009 The Net Gazette

If your business website doesn’t have a blog, get one. A blog, if done right, can act as a direct and indirect mechanism that brings large amounts of qualified visitors to your site, many of whom may become customers.

This is mostly related to the way blogs interact with search engines and the traffic I am speaking of will come from search engines, mostly Google.

Before I explain how you can do this to help your website, let me first give some background on how search engines work, Google in particular.

When it comes to optimizing your website (or blog for that matter) for search engines you must always keep in mind two things: on-page optimization and off-page optimization.

On-page optimization is the elements of a Web page that better optimize it to be found and ranked well in the search engines. These elements can include on-page content such as the actual sentences and paragraphs on the page, the headlines (or headers or Hx tags), the links, the links’ text, the title tag and much more.

Off-page optimization means the things that are done on sites besides your site, namely link-building. Off-page optimization is the process of creating links (or causing others to create links) on other websites that point to your site. Inbound links as these are often called have a major impact on how well you rank in search engines. Generally speaking, the more inbound links, the better. But the quality of the sites with these inbound links, or the way the search engines perceive the sites, is even more important.

To rank on the first couple of pages on the search engines requires work on both on-page and off-page optimization.

Two additional and important pieces of information that you’ll need to understand are related to site content and internal links.

Search engines also very much love new, original and quality content, and they like to see your website regularly adding this kind of new content. You don’t need to add pages every day, just add pages at the same rate over time. So if you add a page a week to your site, keep it at around that same pace, or increase or decrease gradually.

A website can be considered a living entity in a sense. It certainly shouldn’t be static. It should grow over time. And the fantastic thing about content is that the more of it there is on your site, the more chances you have of getting found in the search engines.

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